With a finger on the pulse of all active projects within his region, every detail falls under the watchful purview of Bill Sacks, Palm Beach Territory Manager at Acoustic Architects. We recently sat down with Bill to chat about his method for delivering exceptional client service—he keeps his boots on the ground!

What brought you to AA?

I stumbled into lighting after meeting Lutron engineers while rock climbing in 2014. Before that I studied nuclear engineering and worked in environmental cleanup and radiation safety. I became a field engineer for Lutron and oversaw their global hospitality quality program. Like so many, I made a change after the pandemic, moving to Florida with the aim of getting into the residential world. I’m really interested in personal connections, design, and witnessing people truly appreciate their homes/spaces.

Describe your role at AA?

As a Territory Manager, I touch every stage of each project. This includes scheduling field team objectives and keeping up to date on all active projects. From construction to installation to service plans, I make sure clients get the resources they need. 

Keeping an in-person presence is important to me—I’m only a 12-minute drive from most job sites. My boots are literally on the ground, attending site meetings with general contractors and builders, meeting with designers, and walking through job sites. 

What are clients looking for in smart home design?

People just want their technology to work. Period. For most estate managers and general contractors, it’s more about finding a company who delivers on their promise, rather than a specific technology. The difference really is our people; it’s what sets us apart from our competitors—our customer service and day-to-day involvement. We know what’s behind the walls, and whatever we design, we’re in it for the long haul. 

What’s on the horizon for emerging technology?

People want intuitive controls. We put ourselves in the owners’ shoes and ask, “What do I actually want this keypad to do?” We’re the subject matter experts in what they actually need. It’s our job to remove the complexity.

What do you want potential clients to know about the AA experience?

We keep projects clean by communicating clearly. Since we’re on the design and construction side, we streamline communication by acting as a bridge between them. Plus, we do everything in-house, so you know you’re getting trained experts at every stage of each project. 


Responsive Living, the term coined by Acoustic Architects founders, Aaron Flint, and Spencer Hauldren, is the concept of seamlessly enhancing the client’s unique lifestyle using smart home technology. Responsive Living allows you to interact with your space via touch input, voice command, and predictive automation, placing you in full control of your home.

If you would like to learn more about integrating new systems into your smart home system, feel free to connect with us. We will be happy to schedule a demo with you.

For more information, visit acousticarchitects.net

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