We all long for the pre-pandemic novelty of watching a highly-anticipated film in front of the big screen—the glamour, the mystique, the sugar! Thankfully, AMC and Universal have arrived at an agreement that is sure to benefit us all. It’s time to learn how to pop corn over a stovetop because home theaters are going to revolutionize the way you experience movies. (We recommend popping with truffle oil and topping off with grated parmesan and dried parsley, but that’s just us.)

ON DEMAND

Where, in a pre-pandemic cycle, new films were typically made available to rent or own online 90 days after release, this deal has shortened that cycle down to a mere 17 days, or 3 weekends. Therefore, highly anticipated films remain highly anticipated by the time they are made available to the home-viewer. (48-hour rental periods ensure you can re-watch as many times as you see fit.)

PRESERVE THE THEATERS

Movie theaters are emblematic of more youthful times—where first dates happen, perspectives are changed forever, characters become heroes—seeing the end of such life-affirming establishments would be quite saddening. AMC/Universal’s deal essentially throws a lifeline to the movie houses who, amidst the pandemic, have been struggling to stay afloat. By watching movies On Demand, you can hold space for future memories for yourself and loved ones.

NICHE SELECTIONS

The 3-weekend initiative will be tested out on mid-budget/independent films first such as comedies, thrillers, and kids movies, giving you, the viewer, a more niche selection of movies that might have previously not been available at your local theater. On the roster for Universal’s first home releases are 355, a spy thriller with Penelope Cruz and Lupita Nyong’o, Halloween Kills with Jamie Lee Curtis (the 12th installment of the Halloween series), and Minions: The Rise of Gru, featuring the Queen of Genovia herself, Julie Andrews.

BINGE WATCH IN STYLE

20 years ago home theaters had a different public perception—consumers presumed it to be a wire and button filled nightmare where one would never be able to find the right remote. Today, that narrative has completely changed. Home theaters are meant to both simplify and enhance your living environment. With the right design approach and integrator, you can easily experience the same engaging movie quality and all-encompassing sound system right from your home, hassle-free.

Your movie snacks have been revolutionized. With home theaters and AMC + Universal’s new deal, you can enjoy new releases over omakase, G & T’s, and, sure, popcorn too.


Responsive Living, the term coined by Acoustic Architects founders, Aaron Flint and Spencer Hauldren, is the concept of seamlessly enhancing the client’s unique lifestyle using smart home technology. Responsive Living allows you to interact with your space via touch input, voice command, and predictive automation, placing you in full control of your home.

If you would like to learn more about integrating a theater into your smart home, feel free to connect with us. We will be happy to schedule a demo with you.

For more information, visit acousticarchitects.net.

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